Instructional Designers

The posts in this category cover subjects of interest for instructional designers, trainers and anyone involved in delivering business training programs.


Using advertising tricks to maximize training effectiveness

Instructional Designers

Video ads have been around for a long time and they still manage to bring a lot of money to companies that chose to advertise that way. The workings of video publicity can easily be incorporated in e-learning for better engagement and information retention. Learning modules are aimed at driving behavior (just like publicity is) so there are quite a few things to be learned from those colorful interruptions of our favorite TV programs.

storytelling in technical training

The antidote to dry content: using storytelling in technical training

Instructional Designers

A lot of times trainers and designers fear that incorporating stories into technical training may be weird or inappropriate. Storytelling is aimed at connecting people emotionally with the subject. Adult learners may not respond well to being emotionally manipulated. With the proper motivation, however, they can be persuaded to move mountains and stories have the gift to do just that – engage and motivate.

scenario-based training courses

5 Steps to take when designing scenario-based training courses

Instructional Designers

Scenario based learning has many obvious benefits. It has the ability to engage learners and gives them the possibility to make decisions, try out different versions of solving a particular problem and see the consequences of their actions without translating them into the real world. Just like with any other type of learning design, there are necessary steps to take before embarking on the actual creation of the course.

Scenario-based learning

Scenario-based learning and its role in training

Instructional Designers

Scenarios are very important in human development as they are the recognizable patterns by which the brain works. This is why it makes perfect sense to make as much of learning as possible scenario-based. SBL is a new trend relying on something very old and valuable – our natural partiality to storytelling. It’s also natural to harness that appetence for educational purposes. Read on to find out more about SBL.


The secret sauce to training success: the ENGAGE Model [INFOGRAPHIC]

Instructional Designers

Trainers and instructional designers would like nothing better than to be able to accommodate everybody and deliver on all desired outcomes and as a result constantly look for ways to make that happen. Vicky Halsey is one of those who set out to search for viable models for the modern learner. Her signature tested ENGAGE model is a great starting point for any learning initiative.

neuroscience of attention

The neuroscience of attention and why instructional designers should know about it

Instructional Designers

Attention is a cognitive process that is closely related to another very important aspect of learning: memory. A certain learning intervention is deemed successful when the participants are able to remember and apply what was taught. For e-learning designers who face the challenge of creating quality modules that facilitate information retention and transfer it’s important to know how the brain works when it comes to attention.

benefits of xAPI

Top 3 benefits of xAPI in a training environment

Instructional Designers

Corporate learning itself is moving towards a new era. While e-learning remains the main L&D tool, xAPI comes to link this with all the other formal and informal learning instances for a better experience and more efficient planning and reporting. Tune in to find out more about the advantages that come along in an organization that includes xAPI in their training strategy.

desirable difficulties

Desirable difficulties during the learning process

Instructional Designers

In order to be effective, learning needs to be done with some effort. That doesn’t mean that all the gimmicks learning professionals come up with to make it easier and more fun are counterproductive. Nor does learning have to be torture. The key are those desirable difficulties that make the brain work out. There may be some discomfort but the results are worth it – just like in the case of regular gym sessions for the body.

Instructional Design Thinking

The 5 steps of Instructional Design Thinking [INFOGRAPHIC]

Instructional Designers

There is a lot of academic literature on the innovation process, how it works and what techniques we can employ to get our brain to create new and different ideas. As far as the design process is concerned, Herbert Simon’s article The Sciences of the Artificial from 1969 is still very influential today. Design Thinking involves five steps: Empathize, Define, Ideate, Prototype and Test.